Pauls Scooby-Doo Ice Cream

The Mystery Incorporated gang. Image © Pauls. Scooby-Doo! characters © Hanna-Barbera.

In 1981, a Pauls commercial featuring characters from Scooby-Doo! aired on Australian television. The commercial begins with the Mystery Incorporated gang driving along the road in the Mystery Machine. Scooby-Doo says, “Ri’m rungry!”, to which Fred Jones replies, “Me, too!” Shaggy Rogers says, “Let’s stop for a Pauls Scooby-Doo!”, after which the camera spins around, and the scene cuts to Scooby, Daphne Blake and Fred watching Velma Dinkley open the Mystery Machine’s back doors, revealing boxes and packets of Pauls Scooby-Doo Ice Cream, which all fall out. Daphne picks up one box and one packet and says, “I like these Pauls Scooby-Doos! They’re milky chocolate and vanilla!” Suddenly, a blue gorilla appears, stealing the Pauls Scooby-Doos and letting out a Tarzan yell. Velma says, “The Chocolate-Chomping Vanilla Gorilla!” Scooby runs off, only to crash into the Chocolate-Chomping Vanilla Gorilla, who is revealed to be Shaggy in disguise. Shaggy reveals, “I just wanted to make sure Scooby didn’t get them all!” The scene fades to Scooby holding a Pauls Scooby-Doo box and a Pauls Scooby-Doo packet. He says, “Rhy ron’t you have a Pauls Scooby-Doo, too?”, and moves his head to make way for the Pauls logo, ending the commercial.

The Chocolate-Chomping Vanilla Gorilla. Image © Pauls. Chocolate-Chomping Vanilla Gorilla © Hanna-Barbera.
Scooby-Doo offers viewers some Pauls Scooby-Doo Ice Cream. Image © Pauls. Scooby-Doo © Hanna-Barbera.

Like The Funky Phantom (1971) (another Hanna-Barbera Productions, Incorporated television show that is similar to Scooby-Doo!) and The New Scooby-Doo Movies‘ (1972) second season, the commercial was produced in Australia, resulting in poor, sloppy animation and editing. YouTuber Fire Dust mistakenly said, “You can tell the people voicing the gang have ZERO voice-acting experience.” I decided to identify the people who voiced the Mystery Incorporated gang and go over each character individually.
Scooby-Doo: Keith Scott. To compare, here is Scott as Scooby in Hanna-Barbera Gala Celebrity Nite (1997). The voice in the commercial sounds slightly different from Scott’s portrayal in the live show but similar enough to still be him, particularly when Scooby says, “Ri’m rungry!” (“I’m hungry!”). The voice also sounds like Scott’s Homer Simpson impersonation, and you also hear hints of his SuperChook and Daffy Duck at 0:17 when Scooby yelps with fear after seeing the Chocolate-Chomping Vanilla Gorilla and begins to run.
Shaggy Rogers: Keith Scott. Scott’s raspy portrayal of Shaggy sounds close to his Mickey Mouse impersonation, SuperChook and this high-pitched voice in Scott’s Character voice demo (0:59).
Chocolate-Chomping Vanilla Gorilla: Keith Scott. The Gorilla’s Tarzan yell sounds vaguely like Scott’s Fred Flintstone.
Fred Jones: Keith Scott. Scott’s portrayal of Fred sounds close to a deeper part of his Shaggy when he says, “I just wanted to make sure Scooby didn’t get them all!”
Daphne Blake: Robyn Moore. Moore’s portrayal of Daphne sounds close to her portrayals of Nutsy and Penny.
Velma Dinkley: Robyn Moore. Like Daphne, Moore’s portrayal of Velma sounds close to her portrayals of Nutsy and Penny.
On December 1, 2015, YouTuber FLEMISHDOG uploaded the commercial to YouTube. The commercial was reuploaded by YouTuber Ricco Canipe after FLEMISHDOG’s termination.

The commercial’s YouTube upload.

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